Strategic Initiatives

2011 REVIEW OF S.W.O.T. AND STRATEGIC INITIATIVES
BOARD APPROVED – APRIL 28, 2011

MISSION:
TO CONSERVE, PROTECT AND RESTORE THE COLD WATER FISHERIES AND THEIR WATERSHEDS IN THE NORTH GEORGIA AREA, WHILE ASSISTING THE TU NATIONAL ORGANIZATION TO DO THE SAME AT THE NATIONAL LEVEL.

S.W.O.T. ANALYSIS

STRENGTHS:
· LOCATION – NORTH GEROGIA
· EXPERIENCE – LEADERSHIP / FISHING
· PAST CHAPTER ACCOMPLISHMENTS
· CHAPTER MEETING LOCATION – CAMP GLISSON
· STABILITY – ESTABLISHED CHAPTER SINCE 2003
· RELATIONSHIP – COMMUNITY, DNR, FISH & WILDLIFE, TU COUNCIL, CHAPTERS
· ORGANIZATIONAL STRUCTURE – CHAPTER
· LOTS OF LOCAL FESTIVALS AND TOURISM OPPORTUNITIES
· WEBSITE

WEAKNESSES:
· COMMUNITY AWARENESS
· DEMOGRAPHICS OF MEMBERSHIP – NEED BETTER BALANCE
· CONSISTANT FUNDING SOURCES
· LACK OF MEMBERSHIP PARTICIPATION
· SUCCESSION PLANNING – OFFICERS, BOARD MEMBERS, PROJECT CHAIRPERSONS
 

OPPORTUNITIES:
· MEMBERSHIP GROWTH –WIDER FOOTPRINT INTO OTHER COMMUNITIES
· INCREASE EDUCATION EVENTS
· ENHANCE CHAPTER PROGRAMS – INTERACTIVE, INFORMATIVE, ENJOYABLE
· INVOLVE NEW MEMBERS SKILLS
· PARTNERING WITH OTHER GROUPS WITH SIMILAR MISSIONS
· IMPROVE PUBLIC PERCEPTION OF WHO WE ARE AND WHAT WE DO
· MORE GROUP TRIPS AND ACTIVITIES LIKE OTHER CHAPTERS

THREATS:
· MEMBERSHIP APATHY
· KEEPING MEMBERS INVOLVED AND COMING TO MEETINGS
· ENVIRONMENTAL THREATS – BUGS, POLLUTION, SEDIMENTATION, ETC.
· CHANGING STATE / FEDERAL POLICY AND REGULATIONS
· MEMBERSHIP CHANGE – MANY ORGINAL MEMBERS HAVE DROPPED OUT

1 – DEVELOP AND IMPLEMENT A COMPREHENSIVE EDUCATION PROGRAM DESIGNED TO IMPROVE THE GENERAL PUBLIC’S KNOWLEDGE, UNDERSTANDING AND APPRECIATION OF THE TU MISSION. OWNER – OFFICERS AND CHAIRMAN – PAT PATTILLO.
KEY OBJECTIVES INCLUDE:
* LOCAL SCHOOLS, COLLEGE I.E. LUMPKIN COUNTY – AFTER SCHOOL PROGRAM, COLLEGE COURSE TAUGHT BY TU AT NGCSU.
* FLY FISHING SEMINARS – FLY FISHING TUNEUP FOR 2011 TROUT SEASON
* ORGANIZATION ALLIANCES – ACHASTA, BIG CANOE, TRAIL FEST
* DO PROGRAMS FOR CIVIC CLUBS AS AN OUTREACH – ROTARY, LIONS, KIWANIS, CIVITANS ETC. in progress – SMITHGALL WOODS, RIVERS ALIVE, HEALTH AND WELLNESS FAIRS IN LOCAL COUNTIES.

2- DEVELOP AND IMPLEMENT A CONSERVATION PROGRM DESIGNED TO SUPPORT TU’S NATIONAL CONSERVATION AGENDA WITH PROJECTS, AS WELL AS TARGET AND PERSUE PROJECTS WITH OUR OWN GEOGRAPHIC REGION. OWNER – SHERMAN HEAD – CHAIRMAN.
KEY OBJECTIVES INCLUDE:
* WORKING WITH TU COUNCIL, DNR, OTHER CHAPTERS – DEVELOP STREAM WORKDAYS – FIVE HAVE BEEN SCHEDULED FOR 2011.
* OTHER STREAM WORK AS IDENTIFIED – I.E. STREAM CLEANING – FROG HOLLOW, RIVERS ALIVE ( ETOWAH AND CHESTATEE STREAMS ),  HELP WITH HEMLOCK TREATMENT AT  CAMP GLISSON ON CANE CREEK.
* TARGET ANOTHER HIGH PROFILE PROJECT TO RALLY THE CHAPTER BEHIND I.E. TIC, GRANT PROJECT
* PARTNER WITH OTHER GROUPS / ORGANIZATIONS TO ADVANCE COMMON CONSERVATION ACTIVITIES.

3- DEVELOP AND IMPLEMENT A PLAN TO DECENTRALIZE RESPONSIBILITIES, IMPROVE MEMBER PARTICIPATION, STREAMLINE KEY TASKS, AND IMPROVE CHAPTER RESPONSIBILITIES. OWNER – SHERMAN HEAD – PRESIDENT.
KEY OBJECTIVES INCLUDE:
* MONTHLY CHAPTER MEETINGS – 12 FOR 2011
* WEB SITE ENHANCED AS COMMUNICATION TOOL – JOHN SIMMONS
* NEWSLETTER – TIMELY, INFORMATIVE – POLLY O’HARA
* MONTHLY MEETING AND SPECIAL EVENTS POSTED IN LOCAL PAPER – RALPH RIPLEY
* ORGANIZATION STRUCTURE ENHANCED – INDIVIDUAL CHAIRMAN HANDLE MOST MAJOR RESPONSIBILITIES, I.E. MEMBERSHIP, FUND RAISING, CONSERVATION AND PROJECT LEADERS HANDLE SPECIFIC PROJECTS I.E. ACHASTA, BIG CANOE, SMITHGALL WOODS

4- DEVELOP AND IMPLEMENT A MEMBERSHIP PROGRAM DESIGNED TO IMPROVE MEMBER ACQUISTION, RETENTION AND PARTICIPATION – DEB SCOTT / HENRY BAZELLA
 KEY OBJECTIVES INCLUDE:
* MONTHLY ATTENDANCE RECORDED AND NEW FOLKS CONTACTED – HENRY BAZELLA
* CONTACT MEMBERS ABOUT PAST DUE AND INVITE TO “COME BACK” – DEB SCOTT / HENRY BAZELLA
* MONTHY REPORT OF MEMBERSHIP STATUS INCLUDES – NEW MEMBERS, REMINDER OF TU MEMBERSHIP EXPIRATION – DEB SCOTT
* DO PROGRAMS FOR CIVIC CLUBS AS AN OUTREACH – ROTARY, LIONS, KIWANIS, CIVITANS ETC.
* ESTABLISH AND MAINTAIN “MENTORING PROGRAM” TO HELP NEW MEMBERS LEARN AREA, AND PROVIDE GENERAL FLY FISHING ASSISTANCE – SHERMAN HEAD / FRED RUPPEL
* ESTABLISH AND MAINTAIN FLY TYING CLASSES – PAT PATTILLO / MIKE THORNTON
* MONTHLY CHAPTER MEETING PROGRAMS DEVELOPED TO MAINTAIN INTEREST, INTERACTION (INCLUDES CAMPING TRIPS) AND EDUCATION – PAT PATTILLO

5- DEVELOP AND IMPLEMENT A FUNDING PLAN DESIGNED TO ENSURE ADEQUATE FINANCIAL RESOURCES ARE AVAILABLE TO SUPPORT CHAPTER’S MISSION WHILE ENSURING ITS SOLVENCY. OWNER – SHERMAN HEAD / DEB SCOTT / GLORIA PATTILLO – ONGOING
KEY OBJECTIVES INCLUDE:
* DEVELOP AND MAINTAIN CHAPTER BUDGET – COMPLETED 2011 – GLORIA PATTILLO
* PROVIDE FINANCIAL REVIEW AT BOARD MEETINGS – ONGOING – GLORIA PATTILLO
* SPECIAL EVENTS – DEVELOPED TO ASSIST WITH MISSION AS WELL AS FUND RAISING – I.E. ANNUAL CHALLENGE, FAMILY FUN DAY, COOKOUTS.
* OBTAIN SPONSOR SUPPORT TO ASSIST IN FUND RAISING I.E. LL BEAN – RODS, PAINTING, GUIDED FISHING TRIPS ETC. – DEB SCOTT