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2010 REVIEW / UPDATE OF S.W.O.T. AND STRATEGIC INITIATIVES
BOARD REVIEWED / APPROVED JUNE 30, 2010

MISSION: 
TO CONSERVE, PROTECT AND RESTORE THE COLD WATER FISHERIES AND THEIR WATERSHEDS IN THE NORTH GEORGIA AREA, WHILE ASSISTING THE TU NATIONAL ORGANIZATION TO DO THE SAME AT THE NATIONAL LEVEL.

S.W.O.T.  ANALYSIS 

STRENGTHS:
·  LOCATION  - NORTH GEROGIA
·  EXPERIENCE – LEADSERSHIP /  FISHING
·  PAST CHAPTER ACCOMPLISHMENTS
·  CHAPTER MEETING LOCATION – CAMP GLISSON
·  STABILITY – ESTABLISHED CHAPTER SINCE 2003
·  RELATIONSHIP – COMMUNITY,  DNR,  FISH & WILDLIFE, TU COUNCIL, CHAPTERS
·  ORGANIZATIONAL  (CHAPTER ) STRUCTURE
·  LOTS OF LOCAL FESTIVALS AND TOURISM OPPORTUNITIES
·  WEBSITE 

WEAKNESSES:
·  COMMUNITY AWARENESS
·  DEMOGRAPHICS OF MEMBERSHIP – NEED BETTER BALANCE
·  CONSISTANT FUNDING SOURCES
·  LACK OF MEMBERSHIP PARTICIPATION
·  SUCCESSION PLANNING - OFFICERS, BOARD MEMBERS, PROJECT CHAIRPERSONS

OPPORTUNITIES:
·  MEMBERSHIP GROWTH –WIDER FOOTPRINT INTO OTHER COMMUNITIES
·  INCREASE EDUCATION EVENTS
·  ENHANCE CHAPTER PROGRAMS – INTERACTIVE, INFORMATIVE, ENJOYABLE
·  INVOLVE NEW MEMBERS SKILLS
·  PARTNERING WITH OTHER GROUPS WITH SIMILAR MISSIONS
·  IMPROVE PUBLIC PERCEPTION OF WHO WE ARE AND WHAT WE DO
·  MORE GROUP TRIPS AND ACTIVITIES LIKE OTHER CHAPTERS

THREATS:
·  MEMBERSHIP APATHY
·  KEEPING MEMBERS INVOLVED AND COMING TO MEETINGS
·  ENVIRONMENTAL THREATS – BUGS, POLLUTION, SEDIMENTATION, ETC.
·  CHANGING STATE / FEDERAL POLICY AND REGULATIONS
·  MEMBERSHIP CHANGE – MANY ORGINAL MEMBERS HAVE DROPPED OUT

 

 

GOLD RUSH CHAPTER OF TU
2010 STRATEGIC INITIATIVES

1 - DEVELOP AND IMPLEMENT A COMPREHENSIVE EDUCATION PROGRAM DESIGNED TO IMPROVE THE GENERAL PUBLIC’S KNOWLEDGE, UNDERSTANDING AND APPRECIATION OF THE TU MISSION. OWNER – OFFICERS AND CHAIRMAN – PAT PATTILLO – ON GOING.

KEY OBJECTIVES INCLUDE:
* LOCAL SCHOOLS, COLLEGE I.E. LUMPKIN COUNTY - AFTER SCHOOL PROGRAM
* FLY FISHING SEMINARS – FLY FISHING COURSE 2010 - LUMPKIN COUNTY PARKS & REC
* ORGANIZATION  ALLIANCES - ACHASTA, BIG CANOE
* DO PROGRAMS FOR CIVIC CLUBS AS AN OUTREACH – ROTARY, LIONS, KIWANIS, CIVITANS ETC.

2- DEVELOP AND IMPLEMENT A CONSERVATION PROGRM DESIGNED TO SUPPORT TU’S NATIONAL CONSERVATION AGENDA WITH PROJECTS, AS WELL AS TARGET AND PERSUE PROJECTS WITH OUR OWN GEOGRAPHIC REGION. OWNER – SHERMAN HEAD – CHAIRMAN.

KEY OBJECTIVES INCLUDE:
* COMPLETION OF STOVER CREEK PROJECT – SIGNAGE – 2010 
* WORKING WITH TU COUNCIL, DNR, OTHER CHAPTERS – DEVELOP STREAM WORKDAYS –       FOUR HAVE BEEN SCHEDULED FOR 2010.
* OTHER STREAM WORK AS IDENTIFIED – I.E. STREAM CLEANING – FROG HOLLOW, STREAM ENTRANCE STUCTURES FOR CAMP GLISSON ON CANE CREEK – 2010
* LEVERAGE THE “CHALLENGE” EVENT AND TAKE TO NEXT LEVEL BY FILMING EVENT AND ENGAGE GPTV, PBS, OUTDOOR CHANNEL.
* TARGET ANOTHER HIGH PROFILE PROJECT TO RALLY THE CHAPTER BEHIND I.E. TIC, GRANT PROJECT

3- DEVELOP AND IMPLEMENT A PLAN TO DECENTRALIZE RESPONSIBILITIES, IMPROVE MEMBER PARTICIPATION, STREAMLINE KEY TASKS, AND IMPROVE CHAPTER RESPONSIBILITIES. OWNER – FRED RUPPEL – OCT 2010

KEY OBJECTIVES INCLUDE:
* MONTHLY CHAPTER MEETINGS – 12 FOR 2010
* WEB SITE ENHANCED AS COMMUNICATION TOOL – JOHN SIMMONS
* NEWSLETTER – TIMLEY, INFORMATIVE – DEB SCOTT
* MONTHLY MEETING AND SPECIAL EVENTS POSTED IN LOCAL PAPER – FRED RUPPEL
* ORGANIZATION STRUCTURE ENHANCED – INDIVIDUAL CHAIRMAN HANDLE MOST MAJOR RESPONSIBILITIES, I.E. MEMBERSHIP, FUND RAISING, CONSERVATION AND PROJECT LEADERS HANDLE SPEIFIC PROJECTS I.E. ACHESTA, BIG CANOE OUTTINGS

4- DEVELOP AND IMPLEMENT A MEMBERSHIP PROGRAM DESIGNED TO IMPROVE MEMBER ACQUISTION, RETENTION AND PARTICIPATION – DEB SCOTT / HENRY BAZELLA – ONGOING

KEY OBJECTIVES INCLUDE :
* MONTHLY ATTENDANCE RECORDED AND NEW FOLKS CONTACTED – HENRY BAZELLA
* CONTACT MEMBERS ABOUT PAST DUE AND INVITE TO “COME BACK” – DEB SCOTT / HENRY BAZELLA
* MONTHY REPORT OF MEMBERSHIP STATUS INCLUDES – NEW MEMBERS, REMINDER OF TU MEMBERSHIP EXPIRATION – DEB SCOTT
* DO PROGRAMS FOR CIVIC CLUBS AS AN OUTREACH – ROTARY, LIONS, KIWANIS, CIVITANS ETC.
* ESTABLISH AND MAINTAIN “MENTORING PROGRAM” TO HELP NEW MEMBERS LEARN AREA, AND PROVIDE GENERAL FLY FISHING ASSISTANCE – SHERMAN HEAD / FRED RUPPEL
* ESTABLISH AND MAINTAIN FLY TYING CLASSES – PAT PATTILLO / MIKE THORNTON     
* MONTHLY CHAPTER MEETING PROGRAMS DEVELOPED TO MAINTAIN INTEREST, INTERACTION (INCLUDES CAMPING TRIPS) AND EDUCATION – PAT PATILLO

5- DEVELOP AND IMPLEMENT A FUNDING PLAN DESIGNED TO ENSURE ADEQUATE FINANCIAL RESOURCES ARE AVAILABLE TO SUPPORT CHAPTER’S MISSION WHILE ENSURING ITS SOLVENCY. OWNER – FRED RUPPEL / DEB SCOTT / GLORIA PATTILLO – ONGOING

KEY OBJECTIVES INCLUDE:
* DEVELOP AND MAINTAIN CHAPTER BUDGET – COMPLETED 2010 – GLORIA PATTILLO
* PROVIDE FINANCIAL REVIEW AT BOARD MEETINGS – ONGOING – GLORIA PATTILLO
* SPECIAL EVENTS – DEVELOPED TO ASSIST WITH MISSION AS WELL AS FUND RAISING – I.E. ANNUAL CHALLENGE, FAMILY FUN DAY, COOKOUTS – DEB SCOTT / FRED RUPPEL
* OBTAIN SPONSOR SUPPORT TO ASSIST IN FUND RAISING I.E. LL BEAN – RODS, PAINTING, GUIDED FISHING TRIP ETC. – DEB SCOTT